Marketing Specialist

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Overview

Overview

Sealevel Systems, Inc., is an industrial I/O design and manufacturing company, providing customizable and interoperable I/O solutions to customers since 1986. Our story began with serial communication innovations and continues with IoT, I/O interfaces, and cutting-edge industrial computers.

The company is seeking a Marketing Specialist to invest in as a key member of the Marketing department and wider Sealevel team. As part of this role, we desire to engage an individual who

  • Desires to be an integral part of our marketing staff and actively contribute ideas across the organization
  • Demonstrates a willingness and aptitude for learning and utilizing new tools to further personal, department and company goals
  • Commits to delivering projects on time, on budget, and on brand
  • Executes tasks, as initiated or assigned, with clear analysis of audience and purpose and a passion to excel

Objectives & Responsibilities

Objectives and Responsibilities

 Digital, SEO, and SEM

  • Make recommendations for driving traffic and delivering company KPIs
  • Build consumer messaging in order to drive traffic and sales
  • Implement and manage an ongoing SEO strategy in accordance with department-wide goals, including the optimization of content for increased effectiveness
  • Measure SEM and SEO campaign results and adjust as appropriate, reviewing metrics regularly
  • Apply SEO best standards including regular page title audits and improvements
  • Implement a schedule of regular content updates to the website including home page banners, featured products, and newly published content (digital and otherwise)
  • Maintain an organized, consistent tagging structure for all website content
    Research & Product Support
  • Review competitive data across channels to influence future products and technologies including pricing, accessories, and positioning
  • Manage process of receiving and verifying content with the Engineering department: applies to manuals, datasheets, press releases and web pages
  • Interface with engineering for product development meetings, software support and product demonstrations
  • Create product support materials as needed including shipping checklists

 Content Generation

  • Assist with the research, writing and editing of materials including but not limited to white papers, case studies, and industry articles
  • Utilize marketing automation software and execute high impact programs

 Competencies

  • Superlative communication, presentation, and people skills, verbal and written
  • Demonstrable ability to multi-task and adhere to deadlines for both small tasks and large efforts
  • Extremely organized and detail oriented
  • Good understanding of office management and marketing principles

 

Style

  • Eager to contribute outside knowledge and apply to daily role
  • Good eye for detail with a complete understanding of the impact on the big picture
  • Strong analytical skills with the ability to create, measure and improve data-driven initiatives
  • Possess the ability to interact with other departments within the organization and enlist cooperation necessary to achieve product goals
  • Demonstrate excellence in adaptability

The above describe the general job requirements. This is not intended to be an all-inclusive list of all responsibilities and duties required; other assignments will occur.

 

 

Previous Experience

Previous Experience

  • Bachelor’s degree in Marketing and two years of relevant experience
  • Experience using MS Office including Word, Excel and PowerPoint
  • Google Ads
  • Google Analytics
  • Knowledge of SEO techniques and implementation
  • Paid social media marketing

Preferred

  • Google Analytics Academy or other SEO courses
  • Experience with
    • Google Data Studio
    • Google Tag Manager
    • WordPress
    • WooCommerce
    • NetSuite
    • HubSpot
    • Amazon Seller Central
  • Familiar with Adobe Creative Suite applications
  • Educational background in, or experience involved in, science, engineering or other technical industries and fields

 

Benefits

Sealevel offers an array of employee benefits to address our employees’ health and wellness needs, long-term savings goals, and much more.

Health and Well Being

  • Medical
  • Dental
  • Vision
  • Long-Term Disability

Financial Security

  • Matched 401k
  • Flex Spending
  • Credit Union Membership

Work-life Balance

  • 3 Weeks PTO to Start
  • 10 Holidays (Including your birthday!)
  • Corporate Sponsored Events

Sealevel Systems is conveniently located in Liberty, SC, a short drive from Greenville and Clemson. Our 45,000 square foot facility sits on almost twenty acres of land. The Company offers a comprehensive benefits package, competitive salary, and is an EOE. Interested candidates should forward a resume with cover letter to:

Sealevel Systems, Inc
Attn: Human Resources
PO Box 830
Liberty, SC 29657
Fax: (864) 843-3067
E-mail: hr@sealevel.com